Karl Marx and the Rolex

So I was in a meeting at which a gentleman wearing a Rolex (a real one) was speaking about things that purely fit into the category Capitalism with a big old C. And as I was occasionally weaving back and forth between what he was saying and my own random thoughts I almost missed when he quoted Karl Marx. I kid you not a man wearing a Rolex talking about Capitalism, specifically World Points earned on certain credit cards quoted from Karl Marx. The direct quote was “World Points are the opium of the masses.” I almost busted out laughing, I quickly surveyed the room and either they were not paying attention or had better poker faces then because no one else seemed to notice. I have a couple questions still bouncing around in my head now. Did he realize that was Marx? If he did was he being ironic? Will I ever have an answer to these questions, I doubt it, but at least a have had this surreal experience. Gotta love this Country.